I was asked to design a new brand or rebrand an exsisting label for a new line of wine.
"A small Italian artisan winery is exploring the opportunity to capitalize on the recent explosion in the 21 - 35 year old wine buyer market. Young and hip, this generation of wine buyer has discovered/rediscovered wine as the social lubricant of choice, a more sophisticated alternative to beer or mixed drinks."
I began by researching exsisiting wine labels...
I like the almost drip affect within these labels. This represents liquid being poured.
I like how the one letter has been made the focal point of these bottles. I think they really stand out.
The use of black and orange really makes this wine bottle eye catching.
I like how the type has been played with in this label and the fact that it leaves a place for you to write your reason for drinking makes this label fun and interactive.
These bottles are quite young and funky.
I love the zip effect on these bottles. I just think it is very clever.
I liked the shape of this label. It's not just a basic shape.
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